My Local Trend Blog

Why You Should Be Sending Direct Mail Coupons

Why You Should Be Sending Direct Mail Coupons

There are many reasons why your business should be using direct mail coupons. Here are three of the most important ones: 1) Direct mail coupons are one of the most effective ways to reach new customers. According to a study by The DMA, households that receive direct...

Foundations of Direct Marketing

Foundations of Direct Marketing

Direct marketing is an essential route to growing your business. Without effective marketing, you cannot expect to grow in today's business space. Here are some tips to understanding the purchase funnel as a key component of marketing, and how to reach your target...

What Makes Local Advertising Successful?

What Makes Local Advertising Successful?

Local advertising relies on a few crucial components: location, competition, and service. What are you doing to market and grow the business today? Here are a few tips on assessing your business and how to apply this to a local strategy. Local marketing through...