My Local Trend Blog

In today's digital age, where emails and social media dominate communication channels, traditional marketing methods like postcards may seem outdated. However, don't underestimate the power of a well-designed postcard. Incorporating them into your marketing strategy...

Direct mail can be a highly effective marketing strategy for financial services companies. When executed properly, it can help you reach your target audience, generate leads, and drive conversions. To ensure a successful financial services campaign, consider the...

Raising prices at a restaurant is a difficult decision that owners and managers have to make to keep up with the increasing cost of ingredients, labor, and other expenses. However, it can also lead to customer dissatisfaction and loss of business if not handled...

Advertising your business may seem like a daunting task, but it’s quite simple once you get familiar with the terms. Here are a few questions to ask yourself about the business before you start advertising. What is my goal for marketing? Marketing can have a variety...

As the holiday season approaches, many businesses are looking for ways to stand out from the competition and attract new customers. One of the most effective ways to do this is through direct mail marketing. By sending a well-crafted and festive holiday message to...

When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to an ANA study.  The study showed that email was the most used medium in all campaign types (B2B,...

Direct marketing is an essential route to growing your business. Without effective marketing, you cannot expect to grow in today's business space. Here are some tips to understanding the purchase funnel as a key component of marketing, and how to reach your target...