When it comes to online marking strategies, very few can beat search engine optimization (SEO). By optimizing your website for search engines, the amount of targeted, organic traffic it receives can increase significantly.

Use video on your website. Video is explosive right now, and why not? People enjoy putting a face with the words. Creating a short video for people will make you much more exciting compared to those who are too nervous to get in front of the camera. A video is a perfect way to interact naturally with prospective customers.

Make sure your keywords are both relevant and specific to site content. A tag containing a more generic keyword phrase (i.e.: Classic Rock Music) will face very heavy competition in the SERP, whereas something more specific (i.e.: Rolling Stones Music) will likely get you higher up the list. A higher ranking is one way to increase traffic to your site.

Start from the top. You likely will not be able to tackle your entire website for optimization in a week, let alone a day. Begin by working with your top-ranked pages, and move down from there. The most popular pages will be the ones to bring you the most hits from optimization anyway, but optimizing them all will bring your site ranking upwards as a whole.

There are many different types of meta tag, including one for keywords – but up-to-date webmasters rarely use it. Although keywords are the heart of any search engine optimization effort, the keyword meta tag has been so debased with spam-like abuse that today search engines ignore it entirely. Do not waste time packing the keyword tag; focus on more important areas.