So, you are looking to become an SEO master to improve your site’s traffic. Lucky for you! But there’s a lot of information out there, so much that you can get overwhelmed. Below, we compiled some great ways to get you started on your way to a better page rank.

In order to improve your search engine optimization or SEO rankings, use as much natural language as possible. Don’t pack your text full of keywords as search engines will count this against you, knowing it has been a trick to boost search rankings in the past.

Instead, use carefully chosen keywords sparsely throughout your text.

Identify and present yourself in the marketplace as a specialist in a particular field. It is an effective marketing strategy that can have great rewards. Make sure that you create a site that has a specific targeted audience, as this will allow you to better enhance your SEO strategy. It’s essential that through it all, you are giving your clientele exactly what they want, instead of your best guess on their desires.

One good on-page SEO technique is to use alt tags to describe all the images on your website. By doing this, search engines will be able to index the images and find your pages. This method also has the added benefit of helping website visitors who are using text-only browsers.

One of the easiest ways to optimize your presence in search engine results is to register with The Open Directory Project or the “DMOZ.” When you register, you have a chance of showing up higher in user results, since websites like Google and use the DMOZ to strengthen their database.