Today there are over 4 billion email users on the internet and the average return on investment (ROI) is around $40 for every $1 spent. That is a huge number that you won’t find with any other platform!

Email marketing has been around since the beginning of the internet and it is even more effective today than it was during the dot-com bubble. Since it is an older form of marketing it can seem less sexy than social media and paid ad strategies, but don’t be fooled. Email marketing is one of the best ways to grow your business. 

3 Tips to Take Full Advantage of Email Marketing in 2022

Weekly & Monthly Emails

People might be inspired to check out your website from a Google Ad or Instagram post one time. But the secret to keep them coming back to your site is to stay in their email inbox. Send out a weekly email newsletter with valuable info to help your followers solve a problem. After every third or fourth email hit them with your best sales offer to entice them to buy. Repeat this strategy every month and watch your sales numbers increase.

Offer Free & Valuable Info

You are the expert in your field and you have a ton of valuable information that you can give away for free. This is the best way to build trust with your future clients. When you help someone solve a problem on their own, they will return the favor by doing business with you. So develop how-to guides, e-books, and tutorial videos and send that info to your email subscribers.

Promote Your Newsletter

If you build it they will come. Have you heard that before? It doesn’t quite work like that in marketing. You need to promote your newsletter on every page of your website. Include a pop-up box on your homepage that appears after 10 seconds of their arrival. Keep the email newsletter sign-up simple. Ask for the customer’s name and email. Then provide a brief description of what they can expect to receive from your newsletter.