Email marketing can be very effective when looking to broaden your customer base, and also as a tool to interact with your current customers. It can be intimidating to figure out where to start with email marketing. Read below to learn more about how exactly email marketing works and the ways in which it can help your business.

Choose a Standard, Professional Font

When sending an email as part of your marketing campaign, don’t choose a font outside of the standard fonts. You want customers to take your business seriously, and that’s harder to do if you’re using a strange font. Pick out a font that is well-known, such as Times New Roman, Arial, or Verdana.

Don’t Send Unsolicited Emails

Make sure you always ask for permission before sending marketing emails to potential customers. Sending unsolicited emails will likely result in your emails being directed to the spam folder. Getting permission to send your emails doesn’t need to be complicated— offer some sort of incentive to your customers in exchange for the freedom to email them (such as a discount, coupon, or some other sign-up incentive).

Make Sure You Follow Up

Follow up with contacts you meet at events who show interest in you and your business or product. Collect people’s phone numbers when they stop to chat with you and call them within a reasonable time period of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.

Celebrate Your Customers

When customers sign up for your email list, make sure to ask for their birthday so that you can email them in the future on their special day with a celebratory message. You may even include some sort of birthday offer or discount— such as a coupon or a special promo code only they can use.