There are many reasons why your business should be using direct mail coupons. Here are three of the most important ones:
1) Direct mail coupons are one of the most effective ways to reach new customers. According to a study by The DMA, households that receive direct mail coupons are 18% more likely to buy something than those who don’t.
2) They’re also incredibly cost-effective. For every $1 you spend on a direct mail coupon campaign, you can expect an average return of $12 in sales.
3) And finally, they work! A study by Experian found that 88% of consumers who redeem a direct mail coupon visit the store within seven days.
Why You Need to Include Coupons with Your Direct Mail Pieces
We know that everyone likes coupons, but why should you include them in your direct mail?
For starters, coupons give you the ability to track response rates by counting the number of redemptions. You can also use coupons as a way to tie sales back to your direct mail campaign, giving you the ability to calculate a more accurate ROI. Here are a few more business reasons to send your prospects direct mail coupons.
Coupons Encourage New and Repeat Business
Studies show that coupons are directly responsible for keeping customers loyal to your brand.3 While consumers may love you today, a valuable coupon from your competitor could steal them away tomorrow. One of the best – and easiest – ways to keep customers in your store is by offering coupons that are more valuable than anyone else’s.
Coupons Influence Where Prospects Shop
89% of people say price is a top factor that influences their purchasing decisions.4 Including appealing coupons with your direct mail also helps attract shoppers looking for a bargain. In fact, 84% of consumers say coupons directly impact their store selection.6 And they might even travel outside their neighborhood or town to redeem a really valuable coupon.
Plus, 57% of shoppers make purchases at businesses they haven’t been to before because they were able to use a coupon.7 When you boil it down, an effective coupon strategy can easily be the difference between people shopping at your business or choosing your competitor.
Coupons Impact What People Purchase
Along with bringing new prospects into your business, coupons can play a role in influencing what they purchase. As a matter of fact, 86% of customers claim that coupons often prompt them to try new products and services.6 And when they come in to take advantage of your coupon, they might even buy a full-priced item along with the discounted one.